Valuing Values at OTTC

Core Values

“Catherine,  what are our values at On Track Training and Coaching Limited (OTTC)?” We are at 40,000 feet on our way to Sharm El-Sheikh with Erin and Mark on a family holiday. Although I am absolutely clear what these are, do I promote, publish and share them with the team and with our clients? If I am being truly honest, probably not, although I hope that everyone sees them “alive” in what we do and how we do it! Catherine shares what she thinks and I scribble them on a piece of paper. Thankfully, they concur with how I see the values too!

After a fantastic family holiday spent snorkelling, reading, training at the gym, flying a kite, walking, eating excellent food and enjoying the wonderful service from the Egyptian team, I am back in the office preparing for a visit to Romania with IMS MAXIMSand working with a new client the Loch Lomond and Trossachs National Park Authority(LLTNPA). Values are very much on the agenda at the LLTNPA. This year every member of staff is given the opportunity to share what they think about the original values and how these might be developed. As a consequence, 6 core values are refreshed and associated behaviours listed as guidance for all.  This structure will be used to help facilitate a new approach to performance management called “My Performance Review”, inviting every member of staff to take a leading role in managing the process throughout the year. I am delighted to support this important initiative as a trainer and it is wonderful to see the team responding with such enthusiasm and willingness to embrace change.

Inspired by the LLTNPA initiative and the work of another client Sandvik and how this company promotes its 4 core values through the ONE Sandvik Global Leadership programme, I sit down in the office to map out what our values are at OTTC. I pull out the crumpled paper from the Egyptian flight and mind map the values and behaviours in more detail. But what is a value? Well, through some of the Institute of Leadership and Management (ILM) programmes, I explore this in detail with learners. Values are really just principles or standards of behaviour, providing a judgement of what is important in life. Mahatma Gandhi spoke of values within the context of “Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your VALUES, your VALUES become your destiny”.

I am re-reading a brilliant book called “The Leadership Challenge” by James Kouzes and Barry Posner and their prompt is encouraging me to articulate what we believe at OTTC. “You can’t do what you say if you can’t say what you believe. And you can’t do what you say if you don’t believe in what you are saying”. Kenneth Blanchard, in his new book “Legendary Service. The Key is to Care” places great importance in committing to values as these “need to be the ones that really impact on behaviour.” Finally, in reading Dan Pink’s “Drive. The Surprising Truth About What Motivates Us”, he shares his thinking based on the scientific research conducted all over the world. The key factors are autonomy, mastery and purpose, the latter being influenced very much by the shared values that provide a foundation for any organisation.

So, what are our vales at OTTC? Well we have highlighted 5 core values which are key for us, these being;






And what is ABCD? Well, OTTC is all about ABCD i.e. “above and beyond the call of duty”. I hope that the people we work with see this and each of the 5 core values in everything that we do!